Vision & Mission


We aim to develop an affordable, people-centred healthcare model and promote evidence-based medicine to reduce unnecessary investigations and medicalisation. Inappropriate medicalisation carries the dangers of unnecessary labelling, poor treatment decisions, iatrogenic illness, and economic waste. As a result, resources are diverted from treating or preventing more serious diseases. At a deeper level, it may help to feed unhealthy obsessions with health, obscure or mystify sociological or political explanations for health problems, and focus undue attention on pharmacological, individualised, or privatised solutions.

  1. Medicalisation: peering from inside medicine, BMJ 2002;324:866
  2. Rational, cost-effective use of investigations in clinical practice, BMJ 2002;324:783
  3. When Is a Medical Treatment Unnecessary?, by Lisa Rosenbaum, October 23, 2013, The New Yorker

Principles & Values

The Values and Principles embraced by today’s worldwide cooperative movement have evolved from the ideals of the pioneers of the 18th & 19th centuries. These are embodied in the Statement on the Co-operative Identity published by the International Co-operative Alliance.

Cooperatives share a set of values that give them their distinctive character:

  1. Self-help
  2. Self-responsibility
  3. Democracy
  4. Equality
  5. Equity
  6. Solidarity

In the tradition of their founders, cooperative members believe in the ethical values of:

  1. Honesty
  2. Openness
  3. Social responsibility
  4. Caring for others

These values are put into practice by seven guiding principles:

  1. Voluntary and open membership
  2. Democratic member control
  3. Member economic participation
  4. Autonomy and independence
  5. Education, training and information
  6. Co-operation among co-operatives
  7. Concern for community


Guided by cooperative values and principles, we work towards creating a sustainable enterprise to make medical care affordable to citizens and expand securing cooperation from like-minded civic organisations, including medical service providers sharing capabilities to attain a competitive advantage over unscrupulous players.

More about the Cooperative

Board of Directors

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